TBH: Are your marketing efforts ACTUALLY effective or ineffective?

Digital marketing is an extremely vital tool in the entertainment industry. While it can be debated on which marketing tools are the best, marketing efforts should be personalized and catered specifically to each artist or company (AC). Just because one entity’s marketing strategy worked for them does not mean the same strategy will work for another AC. In addition, some AC's even waste A LOT of time and money on useless marketing strategies. Therefore, it is important to consider which strategies actually work. According to an article by Music Think Tank, it is crucial to know certain tips in regards to music marketing in order to prevent ineffective marketing efforts. 

Furthermore, the evolution of the digital era has called attention to numerous legal issues that exist in the industry. Although music marketing is important, it is also important to know how they can also cause legal issues. The digital marketing world is so large and full of intricacies; as you will see in the picture below of a digital marketing map. Knowing how to navigate through digital marketing correctly determines a major part of the success or failure of an AC's marketing efforts.

As the picture above indicates, digital marketing has its own world. Many AC's have never even looked at digital marketing from this view either. But, in order to utilize marketing strategies effectively, one must understand the world of marketing. According to Hallam, a digital marketing company from the UK [and also a Google partner], the following categories in digital marketing have legal issues surrounding them:

·      Website Compliance

·      Email Marketing

·      Blogging and Social Media

·      Copyrights

My suggestion would be for AC's to conduct thorough research and gain knowledge about the laws in place for their entertainment and/or business marketing. Although some AC's might be familiar with using the categories mentioned above, these categories are frequently used incorrectly; and by that I mean, a large quantity of people use them incorrectly.

In order to ensure and avoid lawsuits, it is best to be aware of the regulations established in order to make digital marketing efforts effective. To me, if an artist or company's marketing is ineffective, they end up having to work harder. Therefore, [apply the cliche] work SMARTER, not harder.

To help get you started, here are 7 topics to consider for your digital marketing efforts. Find out which of these work best for YOU:

1. Search Engine Optimization (SEO)
2. Paid Search / Search Engine Marketing (SEM)
3. Public Relations / Press Release Optimization 
4. Email Marketing
5. Social Media
6. Display Advertising
7. Affiliate Marketing